At Reliance Retreats we are always looking at new ways to increase bookings, attract more guests, and ensure our properties stand out in an increasingly competitive holiday market.
One of our newest marketing initiatives for 2026 stays is our “Pets Go Free” campaign, which has now officially launched across our marketing channels.
Pets Go Free – Limited Time Offer
As part of this campaign, guests booking their stay before the end of March 2026 will be able to bring their dog(s) free of charge.
Pet-friendly holidays continue to be one of the fastest growing segments of the UK staycation market, with more guests choosing to travel with their dogs rather than leave them at home.
By removing the additional pet fee, we aim to:
-
Encourage more bookings from pet owners
-
Increase the appeal of our pet-friendly lodges
-
Improve booking conversion rates from enquiries
-
Fill available dates earlier in the season
This initiative allows us to position our properties more competitively against other holiday accommodation providers who often charge additional pet fees.
A Special Treat for Our Four-Legged Guests
To make the stay even more special, guests taking advantage of the promotion will also receive a complimentary pet hamper for their dog during their stay.
These hampers include a selection of items designed to keep pets happy and entertained, such as:
-
Dog toys for playtime
-
Treats and chews
-
A rope toy and chew toy
-
Useful accessories such as a poop bag dispenser
It’s a small gesture that helps create a memorable welcome for guests and their pets, and adds an extra touch to the overall holiday experience.
The First Hamper Has Arrived!
We were pleased to place the first pet hamper into a lodge today, marking the official start of the promotion.
Seeing these small touches come together is always rewarding, as they help create the kind of experience that guests remember — and ultimately review.
Positive guest experiences often lead to:
-
Better reviews
-
Repeat bookings
-
Increased visibility on booking platforms
All of which help drive stronger performance for the properties we manage.
Why Initiatives Like This Matter
Marketing initiatives like Pets Go Free are designed not just to attract attention, but to actively increase bookings and improve the guest experience.
With more travellers choosing dog-friendly holidays, offering incentives like this allows our properties to stand out while creating a warm and welcoming experience for both guests and their pets.
As always, we will continue to monitor how initiatives like this perform and adjust our strategies to ensure we maximise bookings across the portfolio.
Looking Ahead
We are excited to see how this promotion performs over the coming weeks as we move further into the 2026 booking season.
If you have any questions about the promotion or how your property is performing, please feel free to get in touch.