📊 June 2025 Booking Analysis: Trends, Insights & Guest Behaviour
We are pleased to share with you a detailed overview of the booking activity generated throughout June 2025, offering valuable insight into guest behaviour, future trends, and how your properties continue to appeal across a wide range of holidaymakers.
June turned out to be a truly insightful and encouraging month for understanding how our guests are choosing to book, travel, and stay. With 74 bookings made throughout the month, several exciting trends have emerged – from when people are booking to who they’re travelling with.
Even more impressively, we’ve already secured 673 bookings in the first half of the year, compared to 477 during the same period last year. That means we’ve already achieved 66% of our total bookings from 2024, which was a record-breaking year in itself! And with fewer properties available this year, reaching this milestone is a fantastic indicator of continued strong demand and growing appeal.
Let’s dive into the full breakdown:
📅 Last-Minute Bookings
A notable trend for June was the presence of last-minute bookings, defined as reservations made within 5 days of arrival. Out of the 74 bookings:
-
🕐 5 bookings were classed as last-minute (≈ 6.8% of total)
These bookings suggest a small but consistent market for impulsive or urgent travel. To cater to this niche, it may be worth offering “last-minute deals” or flexible options to encourage uptake.
📆 Booking Month vs. Stay Month
We wanted to understand not just when guests booked, but when they were planning to stay. Here’s the breakdown:
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13 bookings (17.6%) were for stays in June itself.
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37 bookings (50%) were for other months in 2025.
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24 bookings (32.4%) were for stays in 2026.
📌 Breakdown of bookings made in June for other 2025 months:
|
Month |
No. of Bookings |
|---|---|
|
July 2025 |
11 |
|
August 2025 |
6 |
|
September 2025 |
11 |
|
October 2025 |
6 |
|
November 2025 |
1 |
|
December 2025 |
2 |
This reflects a healthy long-term pipeline, especially with September and July both seeing strong interest.
⏰ When Do People Book?
📅 Day of the Week
|
Day |
No. of Bookings |
|---|---|
|
Saturday |
19 |
|
Wednesday. |
13 |
|
Sunday |
11 |
|
Monday |
9 |
|
Friday |
9 |
|
Tuesday |
7 |
|
Thursday |
6 |
Saturdays and mid-week (Wednesday) are the dominant booking days, likely when guests have time to plan trips or are reminded mid-week of pending holidays.
🕑 Time of Day
Bookings tend to be concentrated during late morning to late evening. Notable booking peaks occurred around:
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08:00 – 10:00 AM
-
11:00 – 2:00 PM
-
7:00 – 9:00 PM
This suggests targeting marketing emails or offers in these windows may increase conversions.
🛏️ Nights Spent – What’s the Trend?
The most common duration for bookings made in June was:
|
Nights |
No. of Bookings |
|---|---|
|
7 |
32 |
|
4 |
23 |
|
5 |
5 |
|
6 |
3 |
|
3 |
4 |
|
2 |
4 |
Guests predominantly opt for week-long breaks or extended weekends (4 nights). This is ideal for managing turnover and planning changeovers with efficiency.
👨👩👧👦 Family Makeup of Guests
We explored how guests were composed by analysing the mix of adults, children, and infants.
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Just Adults: 49 bookings
-
Adults with Children or Infants: 25 bookings
This indicates that two-thirds of bookings are couples or adult groups, with one-third being family-oriented. Offering tailored packages or amenities for both groups would enhance guest satisfaction.
🐶 Dog-Friendly Bookings
We tracked how many bookings includedDogs within their Booking:
-
Dog-included bookings: 14
With ~19% of June bookings including a dog, this reinforces the appeal of pet-friendly stays. Highlighting this option in listings can attract this valuable demographic.
🌐 Where Are Guests Booking From?
The source data reveals the platforms or referral routes used:
|
Source |
Bookings |
|---|---|
|
Booking.com |
49 |
|
Airbnb |
10 |
|
Visit South Devon |
6 |
|
Direct |
5 |
|
Trip Advisor |
3 |
|
Sykes Cottages |
1 |
Clearly, Booking.com dominates (66%), but the presence of direct bookings (7%) is encouraging. Further nurturing your own marketing channels (email, website) could increase profit margins.
📉 June Departures & Guest Night Trends: How Did 2025 Perform?
As part of our comprehensive June 2025 booking analysis, we also examined how departures and total nights spent this June compared with previous years. This helps us and our property owners assess overall occupancy trends and demand changes, especially as we adapt to portfolio adjustments and external factors.
🚪 Departures in June: Fewer Homes, Strong Performance
In June 2025, we recorded 77 guest departures, which, while slightly down from 95 in 2023, remains encouraging given that we operated with three fewer properties this year.
📊 June Departures by Year:
|
Year |
Departures |
|---|---|
|
2021 |
19 |
|
2022 |
35 |
|
2023 |
95 |
|
2024 |
77 |
|
2025 |
77 |
Even with the smaller portfolio, we matched last year’s departure count, indicating a strong occupancy rate per available property. When adjusted for the number of homes, this suggests demand per unit may actually have increased year-on-year.
🛌 Nights Spent: Slight Dip Reflects Capacity, Not Demand
Total nights spent by guests in June 2025 reached 407 nights, compared to 468 nights in 2023 and 305 in 2022.
📊 June Nights Spent by Year:
|
Year |
Nights Spent |
|---|---|
|
2021 |
0 |
|
2022 |
154 |
|
2023 |
305 |
|
2024 |
468 |
|
2025 |
407 |
While there’s a 13% decrease from last year, it is worth stressing that this correlates directly with the reduction in the number of available properties — not necessarily guest interest or booking rates. In fact, earlier parts of this analysis show healthy forward booking patterns into 2026, with solid uptake across key months like September and July.
🔍 Key Takeaways
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Per-property performance remains strong even with a reduced portfolio.
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Nights per booking are steady, with many guests still choosing 4–7 night stays.
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The figures highlight continued guest confidence, particularly in summer and shoulder months.
-
Compared to 2022, both departures and nights spent have more than doubled, showcasing the portfolio’s resilience and rising market appeal.
📈 Summary
June saw 74 total bookings, with a healthy mix of last-minute stays, advance planning for later in 2025, and a strong pipeline building already into 2026. Notably, over 32% of all bookings made this month were for next year, highlighting the long-term appeal and forward-booking confidence your homes are generating.
Guest behaviour continues to show strong patterns:
-
Saturdays remain the most popular booking day, while booking times peak from mid-morning to late evening.
-
The most popular stay duration is 7 nights, ideal for managing turnovers and providing consistent revenue flow.
-
Family groups and adult-only parties are both actively booking, with a notable rise in pet-friendly demand, where 1 in 5 guests are bringing their dogs along.
Your properties are being discovered and booked through a variety of platforms, with Booking.com leading the way, while direct and regional channels like Visit South Devon and Airbnb continue to build awareness and trust.
These insights help us refine our strategies to better position your homes in front of the right audiences. We are actively working to:
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Increase direct booking volumes through targeted marketing
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Tailor listing content to reflect current booking patterns
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Highlight pet-friendly features and family-friendly amenities where applicable
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Promote attractive packages for longer stays and seasonal getaways
As always, your partnership is what makes these results possible. Thank you for trusting us to manage and promote your properties — and we look forward to bringing you an even stronger season ahead.