At Devon Holidays and Reliance Retreats, we are always looking for creative ways to increase bookings, attract new guests, and add value to the guest experience.
For Mother’s Day this year, we are launching a special promotional campaign across our marketing channels to encourage bookings over the 13th–16th March weekend.
The Promotion
Guests booking a stay during the Mother’s Day weekend will receive:
A complimentary bunch of flowers and a box of chocolates on arrival to help them celebrate Mother’s Day in style.
This is designed to make the stay feel extra special and encourage families to treat their mum to a relaxing getaway.
No Cost to Owners
Importantly, Reliance Retreats will be covering the cost of this promotion, including the flowers and chocolates provided to guests.
Owners will not be charged for this promotion. The aim is to invest directly into marketing initiatives that help increase occupancy and improve the guest experience.
What We Hope to Achieve
This campaign is designed to achieve several key goals:
1. Drive Additional Bookings
Mother’s Day is an excellent opportunity for short breaks. By adding a thoughtful extra, we make the booking decision easier for guests.
2. Create Memorable Guest Experiences
Small gestures like flowers and chocolates can turn a normal stay into a memorable one, increasing the likelihood of repeat bookings and positive reviews.
3. Strengthen Direct Bookings
Promotions like this are shared through our website, social media, email marketing and WhatsApp channels to encourage guests to book directly with us rather than through third-party platforms.
4. Increase Brand Awareness
Seasonal promotions help keep Devon Holidays visible online and generate engagement across our marketing channels.
How This Fits Into Our Marketing Strategy
Our marketing model focuses on proactive promotion rather than passive listing.
Rather than simply advertising availability, we actively create seasonal campaigns and experiences that give guests a reason to book.
This includes:
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Seasonal promotions (like Mother’s Day)
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Experience-led marketing
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Social media campaigns
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Email marketing to previous guests
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Targeted advertising
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Direct booking incentives
By investing in promotions like this, Reliance Retreats aims to increase occupancy, enhance guest experiences, and strengthen the Devon Holidays brand, which ultimately benefits all properties within the portfolio.
Thank You
Thank you for your continued support as we grow the Devon Holidays brand and work to attract more guests to the beautiful lodges we manage.
If you have any questions about this promotion or our marketing approach, please feel free to reach out.