The UK holiday rental market is shifting, and we are perfectly positioned to turn these changes into a massive advantage. While we know many owners are feeling the pressure of a tougher bookings climate across the country, we have chosen to treat this not as a hurdle, but as a fantastic catalyst for growth.
We are thrilled to announce a strategic partnership with The RainMakers Digital Media, a move set to revolutionise how we find guests and elevate our brand visibility to new heights.
Meeting the Market Head-On
We have always been proactive. Our properties are already working hard across a comprehensive network of platforms, including the Devon Holidays site, Booking.com, Airbnb, Sykes Cottages, and VRBO. But to win in 2026, we are going further.
A recent chance encounter highlighted exactly how to bridge the gap. Our Managing Director, Jason, met a local business owner who had completely transformed his operations—moving from a garage-based startup to a thriving, high-demand enterprise—by partnering with Jamil from The RainMakers.
Our Two-Pronged Growth Strategy
Following a productive meeting at the NEC in London, we have finalised a plan with Jamil that focuses on two incredibly exciting objectives:
1. Turbocharging Bookings for Devon Holidays
Our immediate priority is simple: getting more bookings for your properties. We are moving beyond standard listing tactics. We are implementing high-intensity, digital-first strategies designed to capture travellers at the exact moment they start planning their Devon escape. We want our properties to be the first choice, the best-presented choice, and the easiest choice to book.
2. Strengthening the Reliance Retreats Footprint
Looking further ahead, we are set to scale the Reliance Retreats brand. By attracting more quality properties into our management portfolio, we increase our market influence. This creates a powerful virtuous circle: a wider selection of premium properties leads to increased guest awareness, which drives even higher booking volume across the entire group.
The Future Looks Bright
We are not just reacting to the market; we are leading the charge. This partnership marks a new, aggressive phase in our marketing strategy. We are investing in the tools, the expertise, and the digital reach required to ensure that our properties remain the standout choice for holidaymakers.
Thank you for being part of this journey. We are incredibly excited to share this growth with you and look forward to delivering the results that you, as our valued owners, deserve.
Watch this space—the best is yet to come.